Broadacres Housing has implemented a range of improvements to its digital transformation programme through its Salesforce technology platform with help from Globant, a Salesforce partner.
The housing provider is now using Salesforce as its new CRM system, replacing its old enquiry management software, so that housing staff can access and update residents’ information at any time, including via a dedicated Salesforce-based app.
Broadacres Housing has also used the Salesforce platform as the basis for a new damp and mould module aligned to the regulatory requirements of Awaab’s Law.
Mark Birch, chief technology officer, Broadacres Housing, said, “This is a considerable increase in our use of Salesforce. It extends the Salesforce platform beyond individual teams to our entire organisation and will be the foundation for further improvements. Furthermore, feedback from our colleagues has been overwhelmingly positive, with a groundswell of enthusiasm and new ideas.
“Following our launch of a Salesforce-based ASB tool in May, our ultimate goal is to manage all of our customer-facing processes from end-to-end on Salesforce.”
