Following its introduction of an online two-hour repairs booking service last year, RHP has now introduced a new mobile site and device detection for its website, after a profiling survey in 2012 found that 20 per cent of tenants accessed the internet via mobile devices.
Visitors to the main RHP website through a mobile device will be automatically routed to RHP’s dedicated ‘m-site’ and will be able to view content in the correct proportion for their smartphone or tablet. Furthermore, while RHP was developing the new application it also upgraded its payment system so that tenants now have the option of paying their rent or service charges via their mobile device.
RHP developed the new site in tandem with external developer Emerald over three months, with the m-site going live in June 2013. RHP reported that although the original budget for the entire project was around £50,000, the final costs were lower.
One month after it went live, around 12 per cent of all web traffic to RHP came via the m-site, with a peak of nearly 200 visitors per day by the end of the month. The m-site also links direct to RHP’s Twitter feed.
Jonathan Creaser, head of ICT, RHP, said, “We plan to replicate our two-hour repairs booking system on our mobile platform and the implementation of a new solution called ‘My Home Online’. This will integrate with our Keystone asset management system so that tenants can keep up to date with the major work planned for their homes.”