Looking Local’s communications manager, Jane Hancer, explains how delivering multi-channel customer services is no longer a ‘nice to have’ and it’s not just for housing providers that can afford to take digital inclusion seriously. Despite the increased competition for our attention, TV viewing in the UK continues to rise, from an average of 3.7 hours…
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Contributed Articles
Omni-channel tenant engagement
Solihull Community Housing’s head of ICT, Chris Deery, explains how the housing provider is increasing its use of digital channels, in particular email and social media, to communicate and engage with its tenants. Solihull Community Housing’s research suggests that 60 per cent of our tenants have internet access, rising to 83 per cent of tenants…
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Management information for procurement
As procurement comes under increasing scrutiny, Procurement for Housing’s strategic procurement manager, Rob Peck, asks if CIOs are providing the necessary management information to drive business efficiencies. A major challenge for many CIOs is providing senior managers with the management information they need to make business decisions. This is particularly so when it comes to…
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Integrated communications for welfare reform
Helena Partnerships’ executive director for business transformation, Liz Haworth, explains how a multi-channel approach is used to engage with tenants about welfare reform. Welfare reform continues to be the biggest challenge affecting our tenants and our business, and since 2012 Helena has been running a robust communications campaign to help over 3,000 tenants to prepare…
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Big data in housing
Data collection has been a general practice for most companies ever since the first customers agreed to pass on their names and addresses with a purchase. This information was then stored in a database and used primarily to keep track of operations or forecast needs. Today, both the sources and volume of the data collected…
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Big data – Time to pool our resources?
It’s time the housing sector raised its game on data, creating its own shared big data resource, pooling data resources from across the sector for shared insights, data-led innovation and the development of new tools. But it shouldn’t stop at existing sources of data, and if we’re going to make the most if it, we…
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