Severnside Housing is working with West Midlands-based 7video over the next 12 months to develop its online digital strategy through a series of videos aimed at tenants and employees. The suite of films is intended to deliver information and advice in an engaging and informative way, eliminating the need for paper-based documents and enabling Severnside to reach a diverse range of individuals and groups more effectively.
Peter Sims, managing director, 7Video, said, “Digital communication is playing a more prominent role in the way organisations connect with their stakeholders, with printed leaflets and factsheets no longer the most effective way to communicate core messages. Severnside Housing was looking for a more inspiring method of sharing information with its stakeholders, with video offering the opportunity for it to showcase its offer, share advice and guidance, and reach a much wider audience than before.”
The partnership’s initial project saw 7Video support Severnside’s recent stakeholder event, where video footage was used to illustrate community development and highlight to tenants the value of Severnside’s Digital Den, a new project offering affordable access to home broadband, as well as its weekly job clubs.
Becky Bowyer from Severnside Housing said, “The library of videos we’re planning to produce will offer a convenient way for us to engage with our tenants and our wider team, and also enable us to connect with often hard-to-reach groups.”