• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Housing Technology logo

Housing Technology

Housing | IT | Telecoms | Business | Ecology

  • Free Subscription
  • Search Archive
  • Home
  • Research
  • Magazine
  • Events
  • Recruitment
  • Blog
  • On Demand
  • Contact
Home / Magazine Articles / HTML5 web for Flagship Housing with VerseOne

HTML5 web for Flagship Housing with VerseOne

Following Flagship Housing’s work in 2012 to redevelop its web presence with help from its long-term partner VerseOne and its VerseOne content management system, it has since launched an informational website (www.rftrepairs.com) for its new in-house repairs service and also carried out a complete redesign of its customer website.

The housing provider wanted to remain at the forefront of new features and technologies, such as HTML5 and responsive design, with Flagship’s strategy focused on the user journey, incorporating prominent sign-posting and calls to action, plus interactive animations throughout the site.

The web redesign has been the main focus of Flagship’s digital communications team, and the hard work seems to have paid off, with the Flagship website voted ‘Best Website in Housing 2013’ at the VerseOne Awards.

In order to drive traffic to the new customer website and raise the company’s profile online, Flagship worked with VerseOne on a digital strategy, in which search engine optimisation and pay-per-click campaigns were tested to promote one of Flagship’s commercial services.

These ‘test and learn’ campaigns contributed to the housing provider’s business intelligence about its direct marketing and website visitors. Campaign benchmarking and analytics showed an increase in traffic to landing pages and more responses to calls to action during the campaign period.

Mark Pearce, e-communications manager, Flagship Housing said, “We want to use this business intelligence to develop our digital marketing presence in 2014, specifically with the use of Google Adwords and responsive design for mobile and tablet marketing, and greater integration with our social media platforms.”

See More On:

  • Vendor: VerseOne
  • Housing Association: Flagship Housing
  • Topic: Customer Management
  • Publication Date: 037 - January 2014
  • Type: News

Primary Sidebar

Most Recent Articles

  • Free cyber-defence tools from NCSC
  • Learning from history
  • Grand Union Housing gets connected with Aico HomeLink
  • The silences in the system: Predicting and preventing damp and mould
  • Looking back and to the future: Cyberthreats in social housing
  • Hyde signs repairs contract with Totalmobile
  • Fuelling high performance automation
  • Morgan Sindall’s Carbon Zero decarbonisation tool
  • An ethical approach to arrears
  • Housing and the ever-evolving workplace
  • Supporting residents with home safety risks
  • Less innovation & more service design at RHP
  • Ateb Group outsources IT help desks to Central Networks
  • Capital Letters partners with Evo Digital to tackle homelessness
  • Calico appoints M247 for digital transformation
  • 24/7 care requires 24/7 technology
  • Govtech trends for 2023
  • Are you ready for business process automation?
  • Lincoln council moves to the cloud with Civica
  • Why do IT business improvement projects fail?
  • Flagship and Ebrik launch augmented reality app
  • Following the golden thread
  • Setting the standard for carbon-monoxide protection
  • The business case for data
  • Digital twins – When, not if…
  • Using data to build communities
  • The cyber-security jigsaw’s missing piece – Managed detection & response
  • Cyber-security challenges in housing
  • Digitalising retrofits with SHDF & HomeLink
  • Tips for improving care and support

Footer

Housing Technology
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Contact
  • Free Subscription
  • Book an event
  • Blog
  • Search All Articles
  • Research
  • Update Your Subscription
  • Privacy Policy

Welcome to the housing Technology – Trusted Information For Business Professionals in HOusing

Housing Technology is the leading technology information service for the UK housing sector and local governments. We have always believed in the fundamental importance of how the UK’s social housing providers use technology to improve their tenants’ lives.

Subscribe to Housing Technology to gain market-leading research, unsurpassed peer networking opportunities and a greater understanding of your role to transform your business.

Copyright © The Intelligent Business Company 2022 | Terms and Conditions | Privacy Policy
Housing Technology is published by the The Intelligent Business Company. A company with limited liability. Registered in England No. 4958057 | Vat Registion No. 833 0069 55.

Registered Business Address: Hoppingwood Farm, Robin Hood Way, London, SW20 0AB | Telephone: +44 (0) 20 8336 2293

htc23 pop banner