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Home / Magazine Articles / LHA residents in the pink

LHA residents in the pink

Mansfield-based LHA is tackling anti-social behaviour through the use of pink lighting in its underpasses to deter youths congregating there and intimidating residents.

The project, which was developed in consultation with Nottinghamshire Police, uses the fluorescent pink lighting commonly used by beauticians and skin specialists to examine blemishes and highlight acne, making it rather unflattering to stand under. The colour pink is also thought to have a calming affect and is seen as ‘uncool’ by some young men, thereby contributing to the success of the lights in encouraging groups to move on.

Marianne Down, LHA resident, said: “We had a problem with large groups of young people hanging around in the underpasses drinking, which felt quite intimidating, but the pink lights have really made a difference. The groups aren’t there as much and it feels safer walking through there now, particularly at night.”

Mike Powis, crime reduction manager, Nottinghamshire Police, added, “The pink lighting initiative was a bit of a trial and we were never 100 per cent certain that it would work. However, it goes to show that some of the more innovative and creative solutions can be some of the most effective.”

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  • Housing Association: Asra Housing
  • Topic: Customer Management
  • Publication Date: 009 - May 2009
  • Type: News

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