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Home / Magazine Articles / Origin Housing scores for digital marketing

Origin Housing scores for digital marketing

Origin Housing won the Best Digital Marketing award at the National Housing Awards 2013 for its unique application of a digital platform providing easy access to information on the home-buying process for first-time buyers.

The three-pronged marketing campaign gives potential purchasers a chance to learn about other buyers’ experiences through watching a series of animated clips, with voiceovers from real Origin buyers. They are then offered the opportunity to take virtual tours of a property with their own personal ‘spaceman’ guide; a voiceover by one of Origin’s sales advisers gives details about the property throughout the tour. The online campaign is backed-up by a live internet chat system and after viewing the property online, potential buyers can book chat sessions to speak to one of Origin’s sales representatives.

See More On:

  • Housing Association: Origin Housing
  • Topic: General News
  • Publication Date: 036 - November 2013
  • Type: News

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