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Home / Magazine Articles / Cut out the hype

Cut out the hype

From: Martin Carpenter, Director of IT, Peabody

Sir – Over the past year, we have started to be told how important ‘big data’ is, prior to that it was BYOD, and before that it was cloud computing. Clearly, the ability of vendors to think up new terms for existing problems follows Moore’s Law, with the rate doubling every 18 months.

This morning I was wondering if the three things above will morph into ‘bring your own big cloud’. Could I then spin this in such a way that I become an industry expert, a leading visionary, and charge companies a fortune for advising them on the startlingly obvious?

On a serious note, it would be great to see some real innovation within the sector. Vendors that first talk about delivering outcomes, the supporting solutions behind it, and in jargon-free, plain English. Who knows – perhaps KISS will be the next big thing in IT?

See More On:

  • Housing Association: Peabody
  • Publication Date: 030 - November 2012
  • Type: Letters

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