Bluepod Media Worldwide has launched a Bluetooth-based mobile service for housing providers to communicate with tenants.
The mobile customer communications system (MCCS) enhances tenant communications by delivering content-rich applications direct to tenants’ Bluetooth-enabled mobile phones, free of charge to both the tenant and the service supplier.
The system works by installing Bluetooth transmitters around the housing provider’s offices and estates (each transmitter covers 100m). Once in range of the transmitter, tenants and staff with Bluetooth-enabled phones receive a message asking them if they want to download content, which could include sales vouchers, calendar appointments, and information packs on the housing provider’s services.
Jon Fletcher, CTO, Bluepod Media, said, “Housing associations face challenges in generating tangible savings, improving ways of working for staff, and delivering an enhanced service for tenants.
“We have been working on this for some time and wanted to give housing associations a cost-efficient means of communicating with tenants and staff, but we also wanted a tool to inform tenants of what’s going on at the housing association and to advise them specific issues. For example, under ‘what to do if you smell gas’, we have added a little video file which plays inside the application.”
Bluepod said that the package for housing associations and local authorities costs less than £5000 for a fully-operational system. It can also be integrated with a housing provider’s existing SMS systems.