• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Housing Technology logo

Housing Technology

Housing | IT | Telecoms | Business | Ecology

  • Free Subscription
  • Search Archive
  • Home
  • Research
  • Magazine
  • Events
  • Recruitment
  • Blog
  • On Demand
  • Contact
Home / Free Subscriber Access / Skills and data limiting digital transformation – Futr

Skills and data limiting digital transformation – Futr

A lack of staff skills and quality data is holding back housing providers’ digital transformation programmes, according to a survey from Futr.

More than half (54 per cent) of Futr’s respondents said that a lack of digital skills and resources was their main barrier to digital transformation, followed by not enough good data and a lack of investment (32 per cent).

Kitty Hadaway, head of sales for housing, Futr, said, “90 per cent of the housing providers we spoke to said that it was very important for tenants to have choices in how they could contact their landlord, and that means complementing telephones with web, social media, chatbots and messaging channels. But to deliver that in a coherent, integrated and consistent manner requires many housing providers to digitally transform themselves.”

It wasn’t only tenants demanding digital means of communication; 90 per cent of housing providers said that their staff were also pushing for more omni-channel services.

Hadaway said, “Some people will say that new technologies mean cutting jobs, but forward-thinking organisations will always see it as a way to augment their teams, not scale them back.

“When a lack of skills is a major concern, being able to introduce new services that help staff do their jobs or focus on more complex problems can help accelerate digital transformation while improving employee engagement.”

See More On:

  • Vendor: Futr
  • Topic: General News
  • Publication Date: 086 – March 2022
  • Type: News

Primary Sidebar

Most Recent Articles

  • Free cyber-defence tools from NCSC
  • Learning from history
  • Grand Union Housing gets connected with Aico HomeLink
  • The silences in the system: Predicting and preventing damp and mould
  • Looking back and to the future: Cyberthreats in social housing
  • Hyde signs repairs contract with Totalmobile
  • Fuelling high performance automation
  • Morgan Sindall’s Carbon Zero decarbonisation tool
  • An ethical approach to arrears
  • Housing and the ever-evolving workplace
  • Supporting residents with home safety risks
  • Less innovation & more service design at RHP
  • Ateb Group outsources IT help desks to Central Networks
  • Capital Letters partners with Evo Digital to tackle homelessness
  • Calico appoints M247 for digital transformation
  • 24/7 care requires 24/7 technology
  • Govtech trends for 2023
  • Are you ready for business process automation?
  • Lincoln council moves to the cloud with Civica
  • Why do IT business improvement projects fail?
  • Flagship and Ebrik launch augmented reality app
  • Following the golden thread
  • Setting the standard for carbon-monoxide protection
  • The business case for data
  • Digital twins – When, not if…
  • Using data to build communities
  • The cyber-security jigsaw’s missing piece – Managed detection & response
  • Cyber-security challenges in housing
  • Digitalising retrofits with SHDF & HomeLink
  • Tips for improving care and support

Footer

Housing Technology
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Contact
  • Free Subscription
  • Book an event
  • Blog
  • Search All Articles
  • Research
  • Update Your Subscription
  • Privacy Policy

Welcome to the housing Technology – Trusted Information For Business Professionals in HOusing

Housing Technology is the leading technology information service for the UK housing sector and local governments. We have always believed in the fundamental importance of how the UK’s social housing providers use technology to improve their tenants’ lives.

Subscribe to Housing Technology to gain market-leading research, unsurpassed peer networking opportunities and a greater understanding of your role to transform your business.

Copyright © The Intelligent Business Company 2022 | Terms and Conditions | Privacy Policy
Housing Technology is published by the The Intelligent Business Company. A company with limited liability. Registered in England No. 4958057 | Vat Registion No. 833 0069 55.

Registered Business Address: Hoppingwood Farm, Robin Hood Way, London, SW20 0AB | Telephone: +44 (0) 20 8336 2293

htc23 pop banner