Southern Housing Group has begun using a web-based ‘software as a service’ system from BluTek for its property sales and marketing activities.
Mark Sutton, sales and marketing director, Southern Housing Group, said, “When we began our initiative to improve efficiency and increase income from the sale and marketing of our property portfolios, we knew we needed a very specialised system. We spent over a year looking for one that would not only automate and control our marketing and sales processes, but also help us to invent new processes that we could easily manage from the point of handover through to the eventual property rental or sale.
“We were amazed when we came across BluTek’s sales and marketing system. It was not only affordable and slick, but because it overlaid workflows on top of the customer relationship database, we could actually get the system to follow our work processes, monitor the activities of our staff and keep control of sales targets from start to finish.”
Southern Housing Group worked with BluTek to map the workflows needed to create sales and marketing campaigns, follow up on leads and ensure that the entire sales and marketing team are fully in touch with each other and with prospects and clients. The system also integrates with the Civica Universal Housing system used by Southern Housing Group.