• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Housing Technology Main Logo

Housing Technology

Housing | IT | Telecoms | Business | Ecology

  • Free Subscription
  • Contact
  • Home
  • Magazine
  • Conference
  • Events
  • Research
  • Awards
  • Recruitment
  • On Demand
Home / Magazine Articles / Pinnacle in the cloud with Rackspace

Pinnacle in the cloud with Rackspace

Pinnacle Group has moved its communications and IT infrastructure to Rackspace’s cloud-based services.

Pinnacle began using Rackspace’s services in 2015, with a private cloud covering 80 per cent of its core business applications. By last year, Pinnacle needed to revise its cloud strategy in line with changing business drivers.

The service provider firstly wanted to expand and develop its on-premise storage to cope with much greater data volumes and consolidate its siloed IT infrastructure.

Secondly, because Pinnacle often handles calls on behalf of housing customers, it needed to evolve its communications infrastructure to accommodate new channels such as web chat and SMS as well as traditional phone calls.

The final reason for its technology changes was Pinnacle’s 2017 management buy-out from its parent company, with the resulting need for separate IT environments instead of its previous shared private cloud platform.

For the outgoing former owner, Rackspace produced an entirely new and separate environment. Highly resource-intensive and motivated by the potential for scalability, the business opted for a multi-tenant, scalable environment which would let it cope with increased demand and business growth. Pinnacle, meanwhile, expanded into the original environment that had been vacated.

Tony Brown, head of IT, Pinnacle Group, said, “Rackspace offered us the commercial flexibility to adapt in a way that we wanted. With our partnership, we were able to shortcut the whole process and Pinnacle is now more agile. And by no longer needing to worry about the state of our IT infrastructure, we have the capacity to focus on adding value to the business.

“Rackspace’s expertise has been invaluable. Its managed service has levelled out the peaks and troughs to give us the flexibility and agility to act quickly to changing business needs and to focus on customer service. Without Rackspace’s support, the timescale and cost for this move would have been much greater.”

See More On:

  • Vendor: Rackspace
  • Housing Association: Pinnacle Group
  • Topic: Infrastructure
  • Publication Date: 063 - May 2018
  • Type: News

Primary Sidebar

Most Recent Articles

  • Do the right thing
  • WHG on top of damp & mould with Aico
  • HousingAI launched by Healthy Homes Hub
  • Progress Housing switches to Everon for digital telecare
  • Greatwell Homes’ AI-powered arrears programme
  • Editor’s Notes – This Must Be The Place
  • How to achieve financial resilience
  • What matters to your residents?
  • MHS Homes gets Cosie Homes for D&M monitoring
  • Beyond the map
  • Moat’s cultural & behavioural transformation – The .exe you can’t install
  • The gap nobody is closing, yet
  • Do this but don’t do that…
  • SST’s smart monitoring at Onward Homes & Southway Housing
  • Havebury Homes takes on Asprey for asset intelligence & investment planning
  • Platform Housing opts for Totalmobile for repairs & asset management
  • Solvares Visitour now available on Microsoft Marketplace
  • Mobysoft partners with Housing Perks
  • So. Many. Spreadsheets.
  • Midland Heart opts for Asprey Assets
  • When ‘good enough’ isn’t good enough
  • Resetting our cyber baseline
  • Who’s flying the plane?
  • Making space for compliance
  • Abertay Housing live with Aareon HomeMaster
  • The data reckoning
  • Tell us what you want – Housing 21ʼs resident-designed website
  • Homes in Somerset takes on Nexgen for housing development
  • Regulatory reporting needs clear data definitions
  • Access PaySuite to buy Ordo’s Open Banking infrastructure

Footer

Housing Technology Main Logo
  • Instagram
  • LinkedIn
  • YouTube
  • Contact
  • Free Subscription
  • Book an event
  • Research
  • Update Your Subscription
  • Privacy Policy

Welcome to the housing Technology – Trusted Information For Business Professionals in HOusing

Housing Technology is the leading technology information service for the UK housing sector and local governments. We have always believed in the fundamental importance of how the UK’s social housing providers use technology to improve their tenants’ lives.

Subscribe to Housing Technology to gain market-leading research, unsurpassed peer networking opportunities and a greater understanding of your role to transform your business.

Copyright © The Intelligent Business Company 2026 | Terms and Conditions | Privacy Policy
Housing Technology is published by the The Intelligent Business Company. A company with limited liability. Registered in England No. 4958057 | Vat Registion No. 833 0069 55.

Registered Business Address: Hoppingwood Farm, Robin Hood Way, London, SW20 0AB | Telephone: +44 (0) 20 8336 2293