In order to better understand its tenants’ needs, priorities and preferences, Accent Group has created an online engagement hub as part of its website.
Tenant engagement at Accent had previously been very traditional, based around meetings and events. The housing provider found that these types of engagements tended to restrict the tenants who could get involved, meaning that the views of its overall tenant population were not being captured.
The Accent Hub enables tenants to take part in surveys and consultations and submit feedback at their convenience, at any time of day. They are then kept informed about the service improvements made as a direct result of their engagement via a ‘you said it, we did it’ page as well as real-time results of tenants’ polls.
Accent aims to eventually form a collective of around 500 tenants spread across its five regions to take part in online polls and consultations on a regular basis.