A2Dominion Group has selected Optevia to implement Microsoft Dynamics CRM across its entire property sales and marketing department.
The housing provider previously used an old database and spreadsheets to capture and share data. This was both limiting in terms of collaboration and business intelligence. A2Dominion therefore decided to buy a new CRM system to provide a single solution that could be applied across all sales and marketing requirements for the group.
In July 2013, A2Dominion and its technology partner Optevia developed a proof of concept for a property sales solution. A2Dominion approved this prototype and in January 2014 began a project to deliver a private sales and shared ownership solution for its sales and marketing teams built on Microsoft Dynamics CRM 2013.
Trevor Whitaker, head of business systems, A2Dominion Group, said, “We chose Optevia to build this tailored CRM system because it not only has housing-sector expertise but also has wider industry experience to help us create a more corporate environment.
“Optevia was also keen to help us with the proof of concept so that the IT team could verify the true value to the business. The goal for our sales and marketing team is to have one system for recording and sharing all information relating to leads, opportunities and contacts, a streamlined process for marketing to potential clients, along with a more efficient process for forecasting sales and reporting.”
