• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Housing Technology logo

Housing Technology

Housing | IT | Telecoms | Business | Ecology

  • Free Subscription
  • Search Archive
  • Home
  • Research
  • Magazine
  • Events
  • Recruitment
  • Blog
  • On Demand
  • Contact
Home / Magazine Articles / Optevia wins Dynamics CRM deal at A2Dominion

Optevia wins Dynamics CRM deal at A2Dominion

A2Dominion Group has selected Optevia to implement Microsoft Dynamics CRM across its entire property sales and marketing department.

The housing provider previously used an old database and spreadsheets to capture and share data. This was both limiting in terms of collaboration and business intelligence. A2Dominion therefore decided to buy a new CRM system to provide a single solution that could be applied across all sales and marketing requirements for the group.

In July 2013, A2Dominion and its technology partner Optevia developed a proof of concept for a property sales solution. A2Dominion approved this prototype and in January 2014 began a project to deliver a private sales and shared ownership solution for its sales and marketing teams built on Microsoft Dynamics CRM 2013.

Trevor Whitaker, head of business systems, A2Dominion Group, said, “We chose Optevia to build this tailored CRM system because it not only has housing-sector expertise but also has wider industry experience to help us create a more corporate environment.

“Optevia was also keen to help us with the proof of concept so that the IT team could verify the true value to the business. The goal for our sales and marketing team is to have one system for recording and sharing all information relating to leads, opportunities and contacts, a streamlined process for marketing to potential clients, along with a more efficient process for forecasting sales and reporting.”

See More On:

  • Vendor: Microsoft, Optevia
  • Housing Association: A2Dominion
  • Topic: Customer Management
  • Publication Date: 039 - May 2014
  • Type: News

Primary Sidebar

Most Recent Articles

  • Free cyber-defence tools from NCSC
  • Learning from history
  • Grand Union Housing gets connected with Aico HomeLink
  • The silences in the system: Predicting and preventing damp and mould
  • Looking back and to the future: Cyberthreats in social housing
  • Hyde signs repairs contract with Totalmobile
  • Fuelling high performance automation
  • Morgan Sindall’s Carbon Zero decarbonisation tool
  • An ethical approach to arrears
  • Housing and the ever-evolving workplace
  • Supporting residents with home safety risks
  • Less innovation & more service design at RHP
  • Ateb Group outsources IT help desks to Central Networks
  • Capital Letters partners with Evo Digital to tackle homelessness
  • Calico appoints M247 for digital transformation
  • 24/7 care requires 24/7 technology
  • Govtech trends for 2023
  • Are you ready for business process automation?
  • Lincoln council moves to the cloud with Civica
  • Why do IT business improvement projects fail?
  • Flagship and Ebrik launch augmented reality app
  • Following the golden thread
  • Setting the standard for carbon-monoxide protection
  • The business case for data
  • Digital twins – When, not if…
  • Using data to build communities
  • The cyber-security jigsaw’s missing piece – Managed detection & response
  • Cyber-security challenges in housing
  • Digitalising retrofits with SHDF & HomeLink
  • Tips for improving care and support

Footer

Housing Technology
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Contact
  • Free Subscription
  • Book an event
  • Blog
  • Search All Articles
  • Research
  • Update Your Subscription
  • Privacy Policy

Welcome to the housing Technology – Trusted Information For Business Professionals in HOusing

Housing Technology is the leading technology information service for the UK housing sector and local governments. We have always believed in the fundamental importance of how the UK’s social housing providers use technology to improve their tenants’ lives.

Subscribe to Housing Technology to gain market-leading research, unsurpassed peer networking opportunities and a greater understanding of your role to transform your business.

Copyright © The Intelligent Business Company 2022 | Terms and Conditions | Privacy Policy
Housing Technology is published by the The Intelligent Business Company. A company with limited liability. Registered in England No. 4958057 | Vat Registion No. 833 0069 55.

Registered Business Address: Hoppingwood Farm, Robin Hood Way, London, SW20 0AB | Telephone: +44 (0) 20 8336 2293

htc23 pop banner