Orchard and Gentoo Group are using their shared experiences to develop a new Sales CRM system, built by Orchard from the ground up, to enable both organisations to understand their customers better and to sell their growing range of products and services.
For both North Eastern organisations, effective CRM is becoming more important in a world of shifting communication channels. Over the past few years, Orchard has responded to its customers’ needs by developing a number of new technologies to manage inbound and outbound communications by SMS, social media, mobile applications and self-service.
Dubbed ‘collaborative relationship management’ by the two organisations, the new Sales CRM system will result in better sales forecasting as well as campaign management. Orchard has also incorporated a new B2B customer dashboard to give users a 360-degree view of the customer.